On May 18, 2010, a Florida programmer named Laszlo Hanyecz posted on the Bitcointalk forum offering 10,000 BTC to anyone who would buy him pizza. Four days later, an American user named Jercos took him up on it. Two large Papa John's, delivered to Laszlo's door, paid for in bitcoin. Bitcoin's first real-world commercial transaction.
That was 16 years ago. Bitcoin was worth about $0.0041 per coin, putting the 10,000 BTC at roughly $41 in 2010 money. Today those same coins would be worth several hundred million dollars. May 22 is now celebrated as Bitcoin Pizza Day.
The transaction is still on chain. Let's go look at it.
The block
The pizza transaction was mined in block 57,043 (May 22, 2010). We can read the block header and confirm the timestamp:
Look at the time field. Convert from Unix time and you'll land
in late May 2010, exactly when the pizzas were ordered.
The transaction
The pizza transaction's id is
a1075db55d416d3ca199f55b6084e2115b9345e16c5cf302fc80e9d5fbf5d48d.
Fetch it with full verbosity:
Notice the output: 10,000 BTC in a single output. No mixers, no decoys, no privacy preservation. This was a casual transaction in 2010, when nobody was watching the chain except a handful of cypherpunks.
The recipient address — 17SkEw2md5avVNyYgj6RiXuQKNwkXaxFyQ,
belonging to Jercos who arranged the delivery — broke the 10,000 BTC into
two smaller chunks in the very next block, about ten minutes later, and
forwarded them on. You can follow the trail with subsequent
getrawtransaction calls if you have the patience.
What it would be worth now
Bitcoin today trades for tens of thousands of dollars per coin. Multiplying out, those two pizzas, in 2026 dollars, cost the equivalent of a major skyscraper.
Laszlo, when asked about it in interviews, has been remarkably zen. He says he doesn't regret it, and that if it hadn't been him, somebody else would have come along. The pizzas paid for proof-of-utility. He thinks it was worth it. Most of us would.
The bigger lesson
The chain is permanent. Every transaction you ever sign is recorded forever. In 2010, this was a feature: it gave Laszlo's pizza order legitimacy. In 2026, it's a feature for different reasons: forensic accountability, pricing discovery, and historical preservation.
Don't sign anything you wouldn't want a thousand years of researchers reading.
Sources
- Pizza for bitcoins?, laszlo (Laszlo Hanyecz), May 18, 2010. The opening post, offering 10,000 bitcoins for a couple of large pizzas.
- Pizza for bitcoins?, laszlo (Laszlo Hanyecz), May 22, 2010. His post reporting the completed trade and thanking jercos.
- Pizza for bitcoins?, laszlo (Laszlo Hanyecz), May 18, 2010. His reply giving his location as Jacksonville, Florida.
- Pizza for bitcoins?, ender_x, May 18, 2010. A reply valuing the 10,000 BTC at $41 on that day's market.
- Laszlo's pizza photo index, heliacal.net/~solar/bitcoin/pizza/, Laszlo Hanyecz, May 22, 2010. Archived copy of his photos of the two Papa John's pizzas.
- A Living Currency: An Interview With "Jercos", Party To First Bitcoin Pizza Transaction, Bitcoin Who's Who, January 30, 2016. Jeremy Sturdivant (Jercos) says he has yet to travel outside the US.
- Bitcoin Pizza Guy: Laszlo Hanyecz on Why Bitcoin is Still the Only Flavor of Crypto for Him, Molly Jane Zuckerman (Cointelegraph), May 27, 2018. Interview in which Laszlo says he does not regret the trade and that if it had not been him, somebody else would have come along.
- Meet the man who spent millions worth of bitcoin on pizza, 60 Minutes Overtime / CBS News, May 16, 2019. Describes Laszlo as a computer programmer who lives in Florida and notes that May 22 is celebrated as Bitcoin Pizza Day.
Corrected October 2, 2026. An earlier version dated Laszlo's offer to May 22, 2010; he posted it on May 18, and May 22 is the day the trade was completed. It also described Jercos as English; he is American. It said the 10,000 BTC was eventually moved on; it was spent in the next block, about ten minutes later. It had Laszlo saying Bitcoin would never have become money without the purchase; in a 2018 interview he said that if it had not been him, somebody else would have come along.
Read more: The Genesis Block, The Inflation Bug, or The Halvings.